Max Effort: Doubling Down Even When It’s Risky

Her business almost collapsed in 2020. A year later, she expanded. How do you grow a business during uncertainty — not after it? In this interview, massage studio founder Amber Briggle shares how she rebuilt from near-closure to a $1.2M company and why doubling down during the worst moment turned out to be the safest long-term move. In this episode we cover:

  • How to pivot a service-based business during crisis
  • Business resilience strategies for small business owners
  • Scaling a local business into a franchise model
  • Customer connection vs marketing tactics
  • Avoiding burnout while diversifying revenue streams
  • Leadership decisions under pressure

Perfect for: entrepreneurs, service providers, studio owners, and anyone navigating business uncertainty.

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