America’s Next Big Franchise — From Massage Table to Franchisor: Amber Briggle’s Journey with Soma Massage Therapy

In this episode, Soma’s founder Amber Briggle sits down with Rick Grossmann, host of America’s Next Big Franchise, to explore how she grew her business from a solo massage practice into a thriving, multi-location brand—and now, a franchise. Amber opens up about the leadership lessons she’s learned, how she built a values-driven company culture, and what it really takes to scale a wellness business without losing its soul. Whether you’re a founder, franchisee, or wellness professional, this episode is packed with insight, honesty, and inspiration. Don’t miss it!