Homegrown business Soma looks to franchise its wellness-oriented massage therapy model beyond Denton

This longtime Denton business could soon have locations in other cities around the country.

Soma Massage Therapy, which has been operating in Denton for about 15 years, is now expanding by offering franchise opportunities.

“I fell into massage because I was looking for purpose, I guess, in my life and in my career,” owner Amber Briggle said. “Now, I’m franchising, and it’s just continuing to scale.”

While living in Boulder, Colorado, and working in a preschool, Briggle realized she wasn’t passionate about her job and began searching for something new.

She had always been interested in health and wellness, so she jumped at the opportunity when she found out that there was a top massage school in Boulder that offered a one-year program.

“All of this was just kind of a happy accident,” she said.

Briggle moved to Denton in 2009 after her husband got a job at UNT. In 2010, she had a booth at the Denton Community Market where she offered chair massages.

The massages were free. All she asked for were email addresses and phone numbers, which helped her build her client list.

“I still have clients from that first community market,” Briggle said. “One of the very first people I massaged at that first event — he has since passed, but his widow is still a client here today. And many of her co-workers have been or are clients here.”

Briggle initially saw clients in her home before moving… Read the entire article here