Hi Amber, what is the most important factor behind your success?
Soma Massage Therapy is a people-first business. That means that I value the health and safety of my team first and foremost. I treat my massage therapists like the health care professionals that they are and honor their time and needs so that they can stay balanced and grounded at work. I make sure that our clients receive a full 60 minute session AND have time to have a comprehensive check-in with their therapist before their massage begins so we can be aware of their goals and boundaries, and make sure that we are able to customize their appointment specifically to their needs that day. I encourage our therapists to take time off when they are sick vs forcing them to come into work because I’ve got some “quota” or budget or something that I’ve got to meet that day. And I also fire clients who act inappropriately, because I want Soma to be a safe space for everyone and that type of energy is 100% not welcome here. These are just a few of the countless examples of ways I strive to personalize my approach to everything I do at Soma in order to prioritize the people that make this business the incredible success that it is. When you put your people first, you understand their needs better, and are better able to respond to the fluctuations in the business on an ongoing basis. They feel valued and heard and important. But when you’re only in it for the money, then everyone — your employees and your clients — feel used and exploited, and will eventually leave. Put money first, and the business falls apart. Put people first instead, and everything falls into place. That’s the difference…
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