scaling up

Max Effort: Doubling Down Even When It’s Risky

Her business almost collapsed in 2020. A year later, she expanded. How do you grow a business during uncertainty — not after it? In this interview, massage studio founder Amber Briggle shares how she rebuilt from near-closure to a $1.2M company and why doubling down during the worst moment turned out to be the safest long-term move.

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