How do you rebuild a business after nearly losing everything — and come back stronger? In this episode of Willow Healing Matters, Soma Massage Therapy founder and CEO Amber Briggle shares how she transformed a struggling massage practice into a thriving, million-dollar wellness brand and growing franchise opportunity.
From Burnout to Breakthrough: Building a Million-Dollar Wellness Business Read More »
In this episode, Soma’s founder Amber Briggle sits down with Rick Grossmann, host of America’s Next Big Franchise, to explore how she grew her business from a solo massage practice into a thriving, multi-location brand—and now, a franchise. Amber opens up about the leadership lessons she’s learned, how she built a values-driven company culture, and what it really takes to scale a wellness business without losing its soul. Whether you’re a founder, franchisee, or wellness professional, this episode is packed with insight, honesty, and inspiration. Don’t miss it!
What is medical massage, and what makes Soma Massage Therapy different from other massage businesses and massage franchises?
Why Medical Massage Is Changing The Healthcare Industry Read More »
I started Soma without a business plan, a roadmap, or a clear idea of what I was doing. I figured it out as I went. But eventually, “figuring it out” had to evolve into building systems, developing people, delegating, and learning how to step away without everything falling apart.
That’s what we got into in Part 2 of my conversation with Leslie Boyce and several other entrepreneurs on The Fitness of Business.
I shared some of the lessons I’ve learned the hard way—especially around letting go of control, creating systems that actually support you, and recognizing that the goal of building a successful business shouldn’t be to create a job that consumes your entire life.
Do You Really Need A Business Plan (Part Two) Read More »
If you’re sitting on a business idea because you don’t feel “ready” yet, this conversation is a good reminder that you may not need to have the whole road mapped out before you take the first step.
Do You Really Need A Business Plan? (Part One) Read More »
What happens when the business you built can’t grow unless you step out of it?
In this episode of The Heart-Led Business Show, Tom Jackobs sits down with Amber Briggle, founder of Soma Massage Therapy, to explore the turning point where “doing it all” stops working, and what it takes to rebuild a business that can actually sustain you.
From juggling clients, calls, payroll, and motherhood to stepping back from the treatment room entirely, Amber shares how necessity forced a new way of working. We dive into her no-tipping model, how she reverse-engineers pricing around real costs and fair wages, and why structure, not hustle, is what allowed her business to finally scale.
A grounded, honest look at building something that works with your life, not against it.
Accidental Massage Mogul Read More »
On this episode of STEM in Stilettos, Amber Briggle, CEO of B-Well Enterprises and founder of Soma Massage Therapy, shares how resilience, values, and a people-first philosophy helped her rebuild and innovate after the pandemic. She discusses creating a virtual massage studio, implementing policies like no tipping and flexible scheduling, and prioritizing employee well-being to strengthen client experience. Amber offers candid insights on navigating entrepreneurship as a woman and building a thriving, values-driven business in challenging times.
Thriving Against All Odds: The Amber Briggle Way Read More »
Her business almost collapsed in 2020. A year later, she expanded. How do you grow a business during uncertainty — not after it? In this interview, massage studio founder Amber Briggle shares how she rebuilt from near-closure to a $1.2M company and why doubling down during the worst moment turned out to be the safest long-term move.
Max Effort: Doubling Down Even When It’s Risky Read More »
She is a massage therapist at heart and became a business owner by accident. What started as a business in her home in 2009 is now grossing over $1 million annually. She is a forward-thinking entrepreneur whose grit and determination helped her business overcome a shutdown during the COVID pandemic. Now, she has her eyes set on expanding her people-first business through franchising. Amber Briggle shares her entrepreneurial spirit and journey on “Built For This” with Brian Briscoe.
Amber shares her accidental journey into massage therapy, the challenges of growing a business during the pandemic, and her passion for building a people-first, wellness-focused brand. She discusses Soma’s unique approach—no tipping, longer appointments, and personalized care—and her plans to franchise nationwide.
The Healing Power of Touch: Passion to Profitable Franchise Read More »
From starting as a solo massage therapist in 2004 to building a thriving multi-location, million-dollar business, Amber shares the hard-earned lessons, challenges, and strategies that led her to create one of the most exciting new franchise opportunities in the nation.
5 Steps to Franchising Your Business Read More »
Listen to the podcast by America’s Next Big Franchise to hear how Soma Massage Therapy® continues to stand out! Check out some of the wisdom our CEO, Amber Briggle, has gained throughout the years, including how she finds greater purpose, and hear more about her vision for the near future.
From Massage Table to Franchisor: Amber Briggle’s Journey with Soma Massage Therapy Read More »
Amber talks all about bouncing back stronger after COVID, breaking industry rules (bye-bye tipping! 👋), and building a business with heart and intention. 💖
🎧 Ready to get inspired? Listen to the full episode here!
From Shutdown to a National Franchise Read More »
Amber Briggle shares her inspiring journey from hands-on massage therapist to CEO of Soma Massage Therapy, a business that has grown to two locations grossing over a million dollars annually with plans to franchise nationwide.
Growing A Million Dollar Wellness Brand Through Crisis Read More »
In this eye-opening episode of The Difference Makers Podcast, Dr. Jim Hoven sits down with Amber Briggle, founder of Soma Massage Therapy, to expose the biggest misconceptions about massage therapy—and how she built a million-dollar business by doing things differently! What You’ll Discover: ✅ Why “NO PAIN, NO GAIN” is a total myth in massage
In this episode, Amber Briggle shares the story of how she founded Soma Massage Therapy in 2009, starting from a spare bedroom in her home and growing it into a thriving, multi-location business in Denton, Texas with over 25 therapists. Key Takeaways We explore the motivation behind franchising, including Amber’s desire to scale Soma’s healing
People Over Profits: Building a Franchise on Radical Inclusivity & Community Values Read More »
Amber Briggle shares her unexpected journey from a liberal arts college graduate to a successful massage therapist and business owner. She discusses the evolution of her business, Soma Massage Therapy, the challenges faced during the COVID-19 pandemic, and the unique aspects of her business model, including a no-tipping policy and a focus on health benefits.
Building a Unique Massage Therapy Brand: Amber Briggle Read More »
Tune in to The School of Heritage podcast for a special episode featuring our CEO, Amber Briggle, as she discusses the benefits of massage therapy with host Temitope Adegoke! Learn our Soma Massage Therapy origin story and hear about just how much we’ve grown since our humble beginnings. Whether you’re a longtime client or considering
Healing Hands: How Massage Therapy Reduces Pain and Boosts Well-Being Read More »