Amber shares her accidental journey into massage therapy, the challenges of growing a business during the pandemic, and her passion for building a people-first, wellness-focused brand. She discusses Soma’s unique approach—no tipping, longer appointments, and personalized care—and her plans to franchise nationwide.
The Healing Power of Touch: Passion to Profitable Franchise Read More »
Saying NO is actually a YES — to what matters most in your business and in your life. Here are 3 areas you can (and should) say no to, and how boundaries can build a better business!
Here to Help: The Art of Saying No (Boundaries that Build Better Businesses) Read More »
Read about Soma’s journey from a solo practitioner to a franchise empire in this edition of Shoutout DFW!
Meet Amber Briggle | Founder and CEO of Soma Massage Therapy (Repost from Shoutout DFW) Read More »
From starting as a solo massage therapist in 2004 to building a thriving multi-location, million-dollar business, Amber shares the hard-earned lessons, challenges, and strategies that led her to create one of the most exciting new franchise opportunities in the nation.
5 Steps to Franchising Your Business Read More »
Listen to the podcast by America’s Next Big Franchise to hear how Soma Massage Therapy® continues to stand out! Check out some of the wisdom our CEO, Amber Briggle, has gained throughout the years, including how she finds greater purpose, and hear more about her vision for the near future.
From Massage Table to Franchisor: Amber Briggle’s Journey with Soma Massage Therapy Read More »
Amber talks all about bouncing back stronger after COVID, breaking industry rules (bye-bye tipping! 👋), and building a business with heart and intention. 💖
🎧 Ready to get inspired? Listen to the full episode here!
From Shutdown to a National Franchise Read More »
Amber Briggle shares her inspiring journey from hands-on massage therapist to CEO of Soma Massage Therapy, a business that has grown to two locations grossing over a million dollars annually with plans to franchise nationwide.
Growing A Million Dollar Wellness Brand Through Crisis Read More »
In this eye-opening episode of The Difference Makers Podcast, Dr. Jim Hoven sits down with Amber Briggle, founder of Soma Massage Therapy, to expose the biggest misconceptions about massage therapy—and how she built a million-dollar business by doing things differently! What You’ll Discover: ✅ Why “NO PAIN, NO GAIN” is a total myth in massage
Here at Soma Massage Therapy we strive to not only meet industry standards when it comes to safety, hygiene, and professionalism, but to exceed them. No matter where you choose to go, we hope that this list will help guide you when making a decision about your care.Â
Here are 20 ways that Soma Massage Therapy is protecting everyone’s safety:
20 Ways Soma Is Striving for Safety Read More »
Let’s discuss marketing on a shoestring budget! We’ll chat about how to market your business effectively with little to no budget using proven strategies that work. You’ll receive real-world, actionable tips to build awareness and grow your brand without breaking the bank!
Here to Help: Marketing on a Shoestring Budget Read More »
In this episode, Amber Briggle shares the story of how she founded Soma Massage Therapy in 2009, starting from a spare bedroom in her home and growing it into a thriving, multi-location business in Denton, Texas with over 25 therapists. Key Takeaways We explore the motivation behind franchising, including Amber’s desire to scale Soma’s healing
People Over Profits: Building a Franchise on Radical Inclusivity & Community Values Read More »
What sets you apart as a business and brand? How can you best highlight your uniqueness to attract your ideal customers? We’ll show TEN (!) ways that Soma is defining our difference, to inspire you to define yours more clearly too!
Here to Help: Defining Your Difference Read More »
Amber Briggle shares her unexpected journey from a liberal arts college graduate to a successful massage therapist and business owner. She discusses the evolution of her business, Soma Massage Therapy, the challenges faced during the COVID-19 pandemic, and the unique aspects of her business model, including a no-tipping policy and a focus on health benefits.
Building a Unique Massage Therapy Brand: Amber Briggle Read More »
What is a target market? Why is it important? How can you find your people, and just as importantly, how can you stay “top of mind” with them in ways that don’t break the bank or waste your time and energy? In this webinar, we talk about the above and explore cost effective, efficient ways
Here to Help: Finding Your Target Market Read More »
Tune in to The School of Heritage podcast for a special episode featuring our CEO, Amber Briggle, as she discusses the benefits of massage therapy with host Temitope Adegoke! Learn our Soma Massage Therapy origin story and hear about just how much we’ve grown since our humble beginnings. Whether you’re a longtime client or considering
Healing Hands: How Massage Therapy Reduces Pain and Boosts Well-Being Read More »
When we consider that people right here in our own community are experiencing the emotional and physical distress of having to fight daily for their right to exist, it is more important than ever that we create safe spaces in our clinics and studios to welcome a diverse clientele—and that we focus on the rights and equal treatment of the LGBTQ community year ‘round—not just during Pride Month.
Are You An LGTBQ+ Friendly Massage Therapist? Read More »