Business Goals

Thriving Against All Odds: The Amber Briggle Way

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On this episode of STEM in Stilettos, Amber Briggle, CEO of B-Well Enterprises and founder of Soma Massage Therapy, shares how resilience, values, and a people-first philosophy helped her rebuild and innovate after the pandemic. She discusses creating a virtual massage studio, implementing policies like no tipping and flexible scheduling, and prioritizing employee well-being to strengthen client experience. Amber offers candid insights on navigating entrepreneurship as a woman and building a thriving, values-driven business in challenging times.

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Max Effort: Doubling Down Even When It’s Risky

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Her business almost collapsed in 2020. A year later, she expanded. How do you grow a business during uncertainty — not after it? In this interview, massage studio founder Amber Briggle shares how she rebuilt from near-closure to a $1.2M company and why doubling down during the worst moment turned out to be the safest long-term move.

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Built For This

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She is a massage therapist at heart and became a business owner by accident. What started as a business in her home in 2009 is now grossing over $1 million annually. She is a forward-thinking entrepreneur whose grit and determination helped her business overcome a shutdown during the COVID pandemic. Now, she has her eyes set on expanding her people-first business through franchising. Amber Briggle shares her entrepreneurial spirit and journey on “Built For This” with Brian Briscoe.

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The Healing Power of Touch: Passion to Profitable Franchise

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Amber shares her accidental journey into massage therapy, the challenges of growing a business during the pandemic, and her passion for building a people-first, wellness-focused brand. She discusses Soma’s unique approach—no tipping, longer appointments, and personalized care—and her plans to franchise nationwide.

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From Massage Table to Franchisor: Amber Briggle’s Journey with Soma Massage Therapy

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Listen to the podcast by America’s Next Big Franchise to hear how Soma Massage Therapy® continues to stand out! Check out some of the wisdom our CEO, Amber Briggle, has gained throughout the years, including how she finds greater purpose, and hear more about her vision for the near future.

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The Massage Industry is LYING to You! | The Truth About Healing & Business Success with Amber Briggle

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In this eye-opening episode of The Difference Makers Podcast, Dr. Jim Hoven sits down with Amber Briggle, founder of Soma Massage Therapy, to expose the biggest misconceptions about massage therapy—and how she built a million-dollar business by doing things differently! What You’ll Discover: ✅ Why “NO PAIN, NO GAIN” is a total myth in massage

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Building a Unique Massage Therapy Brand: Amber Briggle

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Amber Briggle shares her unexpected journey from a liberal arts college graduate to a successful massage therapist and business owner. She discusses the evolution of her business, Soma Massage Therapy, the challenges faced during the COVID-19 pandemic, and the unique aspects of her business model, including a no-tipping policy and a focus on health benefits.

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