franchising

Thriving Against All Odds: The Amber Briggle Way

Leave a Comment / Business Goals, Franchise, Podcast /

On this episode of STEM in Stilettos, Amber Briggle, CEO of B-Well Enterprises and founder of Soma Massage Therapy, shares how resilience, values, and a people-first philosophy helped her rebuild and innovate after the pandemic. She discusses creating a virtual massage studio, implementing policies like no tipping and flexible scheduling, and prioritizing employee well-being to strengthen client experience. Amber offers candid insights on navigating entrepreneurship as a woman and building a thriving, values-driven business in challenging times.

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Max Effort: Doubling Down Even When It’s Risky

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Her business almost collapsed in 2020. A year later, she expanded. How do you grow a business during uncertainty — not after it? In this interview, massage studio founder Amber Briggle shares how she rebuilt from near-closure to a $1.2M company and why doubling down during the worst moment turned out to be the safest long-term move.

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