business goals

Built For This

She is a massage therapist at heart and became a business owner by accident. What started as a business in her home in 2009 is now grossing over $1 million annually. She is a forward-thinking entrepreneur whose grit and determination helped her business overcome a shutdown during the COVID pandemic. Now, she has her eyes set on expanding her people-first business through franchising. Amber Briggle shares her entrepreneurial spirit and journey on “Built For This” with Brian Briscoe.

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Voyage Dallas: Meet Amber Briggle of Soma Massage Therapy

Amber Briggle’s journey from part-time massage therapist to founder of the thriving Soma Massage Therapy showcases how passion, resilience, and a people-first approach turned a home-based dream into a multi-award-winning wellness brand — even surviving and growing through the challenges of COVID-19. With multiple studios, a unique medical-massage focus and full-hour sessions that prioritize personalized care and no-tipping simplicity, Soma is now expanding through franchising to bring healing touch nationwide. Our CEO’s story is one of tenacity, community impact, and redefining what modern massage therapy can be.

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The Healing Power of Touch: Passion to Profitable Franchise

Amber shares her accidental journey into massage therapy, the challenges of growing a business during the pandemic, and her passion for building a people-first, wellness-focused brand. She discusses Soma’s unique approach—no tipping, longer appointments, and personalized care—and her plans to franchise nationwide.

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From Massage Table to Franchisor: Amber Briggle’s Journey with Soma Massage Therapy

Listen to the podcast by America’s Next Big Franchise to hear how Soma Massage Therapy® continues to stand out! Check out some of the wisdom our CEO, Amber Briggle, has gained throughout the years, including how she finds greater purpose, and hear more about her vision for the near future.

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The Massage Industry is LYING to You! | The Truth About Healing & Business Success with Amber Briggle

In this eye-opening episode of The Difference Makers Podcast, Dr. Jim Hoven sits down with Amber Briggle, founder of Soma Massage Therapy, to expose the biggest misconceptions about massage therapy—and how she built a million-dollar business by doing things differently! What You’ll Discover: ✅ Why “NO PAIN, NO GAIN” is a total myth in massage

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