franchise

Soma Massage Therapy Franchise: Q&A with Amber Briggle, Founder and Owner

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Soma’s mission goes far beyond offering a luxurious treat; the company is transforming the massage industry by positioning massage therapy as an essential part of a regular wellness regimen rather than an occasional indulgence. With its flagship location now exceeding $1 million in annual gross revenue, Soma is franchising its proven model and expanding its reach.

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Thriving Against All Odds: The Amber Briggle Way

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On this episode of STEM in Stilettos, Amber Briggle, CEO of B-Well Enterprises and founder of Soma Massage Therapy, shares how resilience, values, and a people-first philosophy helped her rebuild and innovate after the pandemic. She discusses creating a virtual massage studio, implementing policies like no tipping and flexible scheduling, and prioritizing employee well-being to strengthen client experience. Amber offers candid insights on navigating entrepreneurship as a woman and building a thriving, values-driven business in challenging times.

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Max Effort: Doubling Down Even When It’s Risky

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Her business almost collapsed in 2020. A year later, she expanded. How do you grow a business during uncertainty — not after it? In this interview, massage studio founder Amber Briggle shares how she rebuilt from near-closure to a $1.2M company and why doubling down during the worst moment turned out to be the safest long-term move.

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Built For This

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She is a massage therapist at heart and became a business owner by accident. What started as a business in her home in 2009 is now grossing over $1 million annually. She is a forward-thinking entrepreneur whose grit and determination helped her business overcome a shutdown during the COVID pandemic. Now, she has her eyes set on expanding her people-first business through franchising. Amber Briggle shares her entrepreneurial spirit and journey on “Built For This” with Brian Briscoe.

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Voyage Dallas: Meet Amber Briggle of Soma Massage Therapy

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Amber Briggle’s journey from part-time massage therapist to founder of the thriving Soma Massage Therapy showcases how passion, resilience, and a people-first approach turned a home-based dream into a multi-award-winning wellness brand — even surviving and growing through the challenges of COVID-19. With multiple studios, a unique medical-massage focus and full-hour sessions that prioritize personalized care and no-tipping simplicity, Soma is now expanding through franchising to bring healing touch nationwide. Our CEO’s story is one of tenacity, community impact, and redefining what modern massage therapy can be.

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The Healing Power of Touch: Passion to Profitable Franchise

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Amber shares her accidental journey into massage therapy, the challenges of growing a business during the pandemic, and her passion for building a people-first, wellness-focused brand. She discusses Soma’s unique approach—no tipping, longer appointments, and personalized care—and her plans to franchise nationwide.

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From Massage Table to Franchisor: Amber Briggle’s Journey with Soma Massage Therapy

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Listen to the podcast by America’s Next Big Franchise to hear how Soma Massage Therapy® continues to stand out! Check out some of the wisdom our CEO, Amber Briggle, has gained throughout the years, including how she finds greater purpose, and hear more about her vision for the near future.

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The Massage Industry is LYING to You! | The Truth About Healing & Business Success with Amber Briggle

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In this eye-opening episode of The Difference Makers Podcast, Dr. Jim Hoven sits down with Amber Briggle, founder of Soma Massage Therapy, to expose the biggest misconceptions about massage therapy—and how she built a million-dollar business by doing things differently! What You’ll Discover: ✅ Why “NO PAIN, NO GAIN” is a total myth in massage

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People Over Profits: Building a Franchise on Radical Inclusivity & Community Values

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In this episode, Amber Briggle shares the story of how she founded Soma Massage Therapy in 2009, starting from a spare bedroom in her home and growing it into a thriving, multi-location business in Denton, Texas with over 25 therapists. Key Takeaways We explore the motivation behind franchising, including Amber’s desire to scale Soma’s healing

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